Regional Manager - South East

Field based - Wonderfield Group

Contract: Full Time
Salary: £50,000 - £52,000
Contracted Hours: 40

The Wonderfield Group has recently been purchased by Zensho Holdings, the leading food service company in Japan with a market cap of $5.5b and whose aim is to become the worlds largest food company, a position from which we can eradicate hunger and poverty from around the globe. We operate restaurants, factories, and thousands of sushi kiosks and have recently built a successful cut fruit business, Snowfruit. Combining this with the three businesses previously owned by Zensho, AFC, Sushi Circle and Sushi Take, results in annual sales of $2.5b and Ebitda in excess of $140m a year with an ambitious growth trajectory.

You're an experienced multi-site leader who thrives in a fast-paced retail, hospitality, QSR, or franchise environment. Commercially driven and people-focused, you know how to balance operational excellence with delivering outstanding customer experiences and developing high-performing teams.

You'll bring:

  • Proven experience managing multiple sites across a regional area.
  • Strong commercial awareness with responsibility for sales, profit and P&L performance.
  • The ability to analyse performance data and turn insights into action.
  • Excellent coaching and leadership skills, with a passion for developing talent and building succession plans.
  • Strong communication and stakeholder management skills, with the confidence to influence at all levels.
  • A proactive, hands-on approach with the ability to prioritise and adapt in a fast-paced environment.
  • Experience working within a franchise model is highly desirable.
  • A full UK driving licence and access to your own vehicle.

As Regional Manager, you'll lead a portfolio of approximately 27 franchised and company-owned kiosks across South Wales, ensuring every location delivers exceptional operational standards, commercial performance and customer service.

What You'll Be Doing:

  • Driving sales, profitability and operational performance across your region.
  • Coaching and supporting Kiosk Managers and Franchise Partners to achieve their full potential.
  • Building a high-performing, engaged regional team culture.
  • Delivering regional business plans and achieving key commercial targets.
  • Monitoring KPIs and performance data, identifying opportunities for continuous improvement.
  • Ensuring consistent brand standards, operational excellence and compliance across all locations.
  • Developing future leaders through coaching, talent development and succession planning.
  • Supporting new kiosk openings and contributing to the continued growth of the business.
  • Building strong relationships with key stakeholders to ensure effective collaboration and successful delivery of regional objectives.

We're proud to offer:

  • Fantastic hybrid working environment working Mon- Thurs on site and generally Fridays from home.
  • Opportunity to grow your career alongside with us with available apprentice program
  • Brilliant support services designed to enhance your physical, mental and financial wellbeing.
  • Annual discretionary bonus subject to business and overall performance
  • Discretionary Life Assurance
  • Discretionary Income Protection
  • Group Personal Pension
  • Private Medical Cash Plan
  • Bespoke reward platform including access to retail, cinema & gym discounts.
  • 50% off your food every time you dine with us for you and 3 friends.
  • Contribute towards our award-winning sustainability initiatives that delivers progress against 9 UN sustainability goals. We're committed to responsibly sourcing and all our seafood, therefore we only use source sustainable fish. All our packaging is recyclable and 80% of our packaging is already made from recycled plastic.
  • Annual Awards ceremony celebrating our success and offering winning Managers free trips to Japan.

About us:

Come roll with us and be part of something big. Celebrate global success across:

  • Over 1500 retail kiosks globally (YO!, Panku, Mai Taiko Snowfox & Bento)
  • Our Taiko manufacturing and distribution centre
  • 63 YO! restaurants
  • 50 major retail partners
  • 3700 locations globally From Hawaii to Aberdeen

Our Values

  • Own it, Care About it, Make it Exceptional, Win Together

Ready to Roll?

Come roll with us and play a key role by bringing people together to celebrate better food for everyone the Japanese way...


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