Franchise Sourcing Manager

The Wonderfield Group has recently been purchased by Zensho Holdings, the leading food service company in Japan with a market cap of $5.5b and whose aim is to become the worlds largest food company, a position from which we can eradicate hunger and poverty from around the globe. We operate restaurants, factories, and thousands of sushi kiosks and have recently built a successful cut fruit business, Snowfruit. Combining this with the three businesses previously owned by Zensho, AFC, Sushi Circle and Sushi Take, results in annual sales of $2.5b and Ebitda in excess of $140m a year with an ambitious growth trajectory.

We are seeking a specialist in Franchise Marketing and Lead Generation to drive the recruitment of high-quality franchise partners within the food sector. This role focuses on creating and executing targeted marketing strategies to attract, engage, screen, and convert prospective franchisees. The ideal candidate will have a strong understanding of franchising models and franchise recruitment funnels, with proven experience in headhunting high-quality leads across multiple marketing channels.

What you’ll do:

• Lead digital franchise campaigns (Google Ads, LinkedIn, Meta, portals)
• Develop marketing content, pitch decks, and recruitment materials
• Build relationships with franchise brokers and networks
• Travel to key locations to deliver targeted strategies
• Track, analyse, and optimise lead generation and conversion

You’ll need:

• Experience in franchise marketing, recruitment, or lead generation
• Knowledge of franchising models and franchisee psychology
• Skills in performance marketing, CRM, and franchise portals
• Ability to travel across the UK & Republic of Ireland
• Experience in food, hospitality, or retail franchising is a plus

We're proud to offer:

• Mainly home based; 1 day a week in the office when required.
• Opportunity to grow your career alongside with us with available apprentice program
• Brilliant support services designed to enhance your physical, mental and financial wellbeing.
• Annual discretionary bonus subject to business and overall performance
• Discretionary Life Assurance
• Discretionary Income Protection
• Group Personal Pension
• Private Medical Cash Plan
• Bespoke reward platform including access to retail, cinema & gym discounts.
• 50% off your food every time you dine with us for you and 3 friends.
• Contribute towards our award-winning sustainability initiatives that delivers progress against 9 UN sustainability goals. We're committed to responsibly sourcing and all our seafood, therefore we only use source sustainable fish. All our packaging is recyclable and 80% of our packaging is already made from recycled plastic.
• Annual Awards ceremony celebrating our success and offering winning Managers free trips to Japan.

About us:

Come roll with us and be part of something big. Celebrate global success across:

• Over 1500 retail kiosks globally (YO!, Panku, Mai Taiko Snowfox & Bento)
• Our Taiko manufacturing and distribution centre
• 63 YO! restaurants
• 50 major retail partners
• 3700 locations globally From Hawaii to Aberdeen

Our Values

• Own it, Care About it, Make it Exceptional, Win Together

Ready to Roll?

Come roll with us and play a key role by bringing people together to celebrate better food for everyone the Japanese way...