Franchise Sales & Recruitment Manager

The Wonderfield Group has recently been purchased by Zensho Holdings, the leading food service company in Japan with a market cap of $5.5b and whose aim is to become the worlds largest food company, a position from which we can eradicate hunger and poverty from around the globe. We operate restaurants, factories, and thousands of sushi kiosks and have recently built a successful cut fruit business, Snowfruit. Combining this with the three businesses previously owned by Zensho, AFC, Sushi Circle and Sushi Take, results in annual sales of $2.5b and Ebitda in excess of $140m a year with an ambitious growth trajectory.

• You will have strong background in Franchise recruitment and sales, familar with platforms to source our new prospects 

• You have strong experience in advertising & marketing for franchise sales preferably in franchise food sector
• You understand social media and SEO well and have experience in Google Ads, Facebook Ads, Instagram, Linked-in and other forms of online advertising. You are able to prepare your own marketing plan.
• You have experience in preparing marketing collateral: leaflets, prospectus, website, adverts etc
• You have a proven track record in Franchise sales, pitching to the right candidates, filtering them and finalising Franchise Agreements
• You have excellent communication skills, both written and verbal, and can communicate effectively with people at all levels of the organisation.
• You have strong understanding of franchising, best practises and UK laws that relate to franchising
• You can think outside the box and come up with solutions. You thrive in fast-paced environment where multi-tasking is an essential skill

The Franchise Sales / Recruitment & Marketing Manager is a key role in the Operations department, working closely with existing Franchise Team: Sales Manager and Franchise Administrator. Sales & Marketing Manager creates & implements the strategy of marketing and advertising in order to find right Franchise Partners to join our network. They also co-ordinate the sales process for new and existing franchisees, liaising with the other Franchise Sales Manager and the Operations team to ensure a smooth transition. 50% of the role is to focus on marketing /advertising and the other 50% is the actual sales of franchises & processes linked to it.

 

• Drives marketing, advertising & PR of the UK Franchise business in order to increase our brand recognition as a Franchisor and attract strong quality candidates to join the Network of over 500 locations
• Owns franchise recruitment marketing plan and works in close collaboration with wider Social Media and Marketing Team to drive the right lead generation through online & printed marketing
• Provides solutions for sale of difficult locations – bespoke ideas, visiting the sites and preparing localised advertising plan to target local communities
• Owns the sales process for new and existing franchisees, carries out meetings with prospects including sales presentation and sales pitch. Filters best candidates, allocates them to the right locations and supports their onboarding using internal CRM system
• Liaise with the Franchise Sales Manager and the Operations team to facilitate the handover of new or transferred franchise locations, ensuring that all requirements are met and deadlines are adhered to.
• Supports wider Franchise processes like: Sales, Onboarding, Terminations, Transfers, Renewals
• Conducts research and analysis on franchise trends, best practices and opportunities based on the business needs
• Complies with all company policies, procedures and standards, as well as relevant laws and regulations pertaining to franchising.

We're proud to offer:

• Fantastic hybrid working environment 
• Opportunity to grow your career alongside with us with available apprentice program
• Brilliant support services designed to enhance your physical, mental and financial wellbeing.
• Annual discretionary bonus subject to business and overall performance
• Discretionary Life Assurance
• Discretionary Income Protection
• Group Personal Pension
• Private Medical Cash Plan
• Bespoke reward platform including access to retail, cinema & gym discounts.
• 50% off your food every time you dine with us for you and 3 friends.
• Contribute towards our award-winning sustainability initiatives that delivers progress against 9 UN sustainability goals. We're committed to responsibly sourcing and all our seafood, therefore we only use source sustainable fish. All our packaging is recyclable and 80% of our packaging is already made from recycled plastic.
• Annual Awards ceremony celebrating our success and offering winning Managers free trips to Japan.

About us:

Come roll with us and be part of something big. Celebrate global success across:

• Over 1500 retail kiosks globally (YO!, Panku, Mai Taiko Snowfox & Bento)
• Our Taiko manufacturing and distribution centre
• 63 YO! restaurants
• 50 major retail partners
• 3700 locations globally From Hawaii to Aberdeen

Our Values

• Own it, Care About it, Make it Exceptional, Win Together

Ready to Roll?

Come roll with us and play a key role by bringing people together to celebrate better food for everyone the Japanese way...