Sales Executive

The Forest of Arden Hotel and Country Club is set in peaceful Warwickshire countryside and is well placed for access to Birmingham, Coventry, and other major centres. Birmingham Airport, the National Exhibition Centre and motorway links to the M6 and M42 are all within a few miles of the hotel.

We are currently recruiting a Sales Executive to join our Truly talented team.  

 

Reporting directly Commercial Sales Office Manager 

 

The Event Executive is responsible for incoming enquiries from conversion through to seamless transition to event execution.

 

What we offer 

- £13.05 Per Hour 

- Permanent, full- time contract (40 Hours per week)

Benefits

• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B;
• 28 days holiday, including bank holidays, increasing yearly to 33 days;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Stream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at 500 per successful hire;
• Free meals while on shift;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

Job Summary
The Event Executive provides excellent customer service through every element of the event or group enquiry, utilising strong selling skills. Prepares all event documentation and coordinates with all relevant hotel departments and the customer, to ensure consistent high-level service through pre-event, during event and post event. Recognises opportunities to maximise revenue conversion and drive repeat business. The Event Executive takes personal responsibility to adhere to sales and event brand standards for inquiry handing, event planning, pre and post event.

Scope/Business Context
Analytical Skills
• Problem solving and encouraging new innovative solutions when appropriate.
• Strong decision-making.

Interpersonal Skills
• Customer service orientation.
• Strong customer development and relationship management skills.
• Teamwork.
• Diversity Relations.
• Interpersonal Skills.

Organisation
• Effective time management.
• Ability to Multitask.
• Strong planning and organisation.
• Detail orientated.

Communication Skills
• Communicates clearly and concisely.
• Strong English language proficiency (verbal, reading and writing)
• Applies active listening skills.
• Telephone etiquette skills.

Personal Attributes
• Stress tolerance.
• Dependability.
• Positive demeanour.
• Good presentation.
• Integrity.
• Adaptability and flexibility.
• Strong initiative.
• Strong innovation.

Other Skill Specific to Role
• Knowledge of meetings and events management.
• Knowledge of contract management and legalities.
• Knowledge of event technology products and services
• Knowledge of current trends in event management and event technology.
• Knowledge of overall hotel operations as the effect department.

Candidate Profile
Experience:
• Previous experience within a similar style of operation preferred.
• Previous experience within customer service role, sales, event management, ideally within a hotel environment.

Education or Certification:
• A Levels or equivalent.
• Bachelor's degree preferred.

Specific Duties

The following are specific responsibilities and contributions critical to the successful performance of the position:

• Ownership for the management and conversion of assigned enquiries.
• Coordination of all customer requirements, including communication and completing verbally and in writing with the customer, the details of an event up to handover, to operations on the day of event execution.
• Correct use of systems processes to ensure booking integrity, consistency and accuracy.
• Sells to a pre-determined event and group strategy

• Works within brand standards and systems processes.

• Generate incremental revenue and deliver excellent guest service.
• Effectively manages bedroom blocks and meeting space inventory for assigned groups.
• Conducts compelling show rounds to win the business.
• Proactively resolicits previous customers and event bookers for future opportunities.
Guest Satisfaction
• Welcome and acknowledge each and every guest with a smile, eye contact and a friendly verbal greeting.
• Sets a positive example for guest relations. Address guests’ service needs in a professional, positive, and timely manner, responding promptly to requests.
• Anticipates guest service needs, including asking questions of guests to better understand their needs and watching, listening to guest preferences and acting on them whenever possible. Interacts with guests to obtain feedback on product quality and service levels.
• Effectively responds to and handles guest problems and complaints. Actively listens and responds positively to guest questions, concerns and requests using brand or property specific processes to resolve issues, delight and build trust. Follow up with guests following any concerns to ensure their problems or requests have been met to their satisfaction.
• Demonstrate knowledge of hotel services and facilities and any local attractions in nearby towns, cities to support guest queries.
• Observe service behaviours of Team Members and provides feedback to individuals. Continuously strives to improve service performance.
• Conducts pre imposed event meetings as required to review or communicate group needs and feedback.
• Actively solicits feedback from hotel departments to identify areas for improvement to enhance the event planners experience.
• Emphasises guest satisfaction during all departmental meetings and focuses on continuous improvement.
Sales and Revenue Management
• Delivers a compelling sales experience to drive conversion and repeat business.
• Provides appropriate feedback to overcome obstacles to selling, including pricing, inventory availability, and event execution.
• Effectively, up sells products and services throughout the event process.
• Participates in customer site inspections and assists with sales process where necessary.
• Effectively manages customer budgets, to maximise revenue and meet customer needs.
• Accurately forecast group sleeping rooms and group and event revenue, catering and audio visual for his or her group

Working with Others and Communication

• Use communication methods including monthly one to one's and pre and post briefings to ensure a seamless transition of all information relevant to the department, company and the guests.
• Establish channels of inter-departmental communication to ensure clear and effective communication between departments within the hotel.
• Develop and maintain positive and productive working relationships with other employees and departments.
• Support all co-workers and treat them with dignity and respect.
• Actively listen to and consider the concerns of team members and guests, responding appropriately and effectively. Handling sensitive issues with tact, respect, diplomacy and confidentiality.
• Partner with and assist others to promote an environment of teamwork and achieve common goals.
• Speak to guests and coworkers using clear, appropriate and professional language.
• Prepare and review written document e.g. daily logs, business letters, memoranda, reports including proofreading and editing written information to ensure accuracy and completeness. Ensure all necessary paperwork is accurate and fully completed.
• To attend all training sessions and complete additional learning provided by the hotel.

Policies and Procedures
• Demonstrate a full and thorough knowledge of company and department policies and standard operating procedures, acting in accordance with these at all times.
• Protect the privacy and security of guests and coworkers.
• Maintain confidentiality of proprietary materials and information.
• Perform other reasonable job duties as requested by supervisors/hotel management.
• Ensure all company cash and key procedures are followed.
• Comply with all company, property and hotel quality assurance expectations and standards.

 

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

Having these core skills will put you one step further to joining Axiom Hospitality and Forest of Arden Hotel & Country Club.

Opportunities for all

At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco-label certification.

Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.