Sales Manager

Located on the architectural street of Royal Terrace in Edinburgh with stunning city views and walking distance to Edinburgh Waverly Station.

We are looking for a commercially minded, analytical, and results-driven Sales Manager to optimize pricing, maximize revenue opportunities, and drive business growth. In this role, you will analyze market trends, manage inventory, and implement pricing strategies to ensure the hotel remains competitive and profitable.

What we offer

• £45,000 per annum
• Full-time contract 40hrs per week

Benefits

• Worldwide employee discounts at IHG Hotels;
• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B;
• 28 days holiday, including bank holidays, increasing yearly to 33 days;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
• Free meals while on shift;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

Your role 

As Sales Manager, you will be responsible for developing and executing the hotels sales plan, leading new business development, identifying, and creating new opportunities and strategic partnerships for the hotel. You will also oversee pricing, inventory management, forecasting and pace analysis for rooms and meetings & events.

Responsibilities will include but are not limited to:

• Conduct regular face‑to‑face sales calls, client entertainment, site visits, and networking events to build strong relationships.
• Manage relationships with top producing corporate accounts, MICE and leisure agents.
• Monitor competitor products, sales and marketing activities to drive market share
• Leads new business development, identifying and creating new opportunities and strategic partnerships for the hotel
• Work closely with the IHG and Axiom Hospitality Account Managers, networking to maximise national account opportunities across key segments.
• Review and analyse sales performance against objectives to assess effectiveness and adjust future strategy where appropriate.
• Prepares monthly sales reports showing sales volume, pipeline opportunity, and areas of proposed sales and marketing activities.
• Spearhead the hotel’s annual commercial plan, ensuring alignment across sales, revenue, marketing, and distribution.
• Oversee pricing, segmentation strategy, forecasting, and pace analysis for Rooms and M&E
• Use local market intelligence to anticipate demand drivers, including festivals, city events, conferences, and seasonal peaks.
• Collaborates on advertising and promotional activities with the Cluster Marketing Manager, including print, online, social media and direct mail, maintaining a consistent brand image and delivering revenue into rooms, F&B and meetings & events.
• Lead sales, reservations, and revenue teams to deliver shared commercial goals.
• Partner closely with F&B to create packages highlighting Terrace Restaurant and The Nook whisky bar experience
• Champion a sales‑first mindset across all departments, ensuring every team understands their role in driving revenue.
• Inspire, mentor, and coach the groups and events Sales team to deliver exceptional customer service and nurture client relationships.
• Foster cross‑departmental engagement so front office, F&B, events, and operations teams align with sales goals and contribute to revenue opportunities by providing sales leads.
• Produce and present weekly and monthly commercial reports to General Manager and key stakeholders.

The core skills and experience required to succeed:

• Proven experience in reservations, sales or a similar analytical role within hospitality.
• Strong commercial awareness and ability to interpret financial and market data.
• Proficiency in sales management systems, hotel reservation software, and Microsoft Office.
• Excellent analytical and problem-solving skills with a strategic mindset.
• Ability to work collaboratively with cross-functional teams to achieve business goals.
• Strong communication and presentation skills, both verbal and written.
• A proactive and results-driven approach to optimizing revenue and occupancy.

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

Having these core skills will put you one step further to joining Axiom Hospitality and the voco - Royal Terrace.

Opportunities for all

At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco-label certification.

Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.