Digital Strategy Director

Axiom Hospitality Management

Axiom Hospitality is a hotel management company with a growing portfolio across the UK. We work closely with our teams and hotel owners to deliver strong commercial performance, build positive team cultures, and support the continued growth of our portfolio.

 

Digital Strategy Director

Digital marketing across a hotel portfolio should be clear, consistent, and commercially effective - and that’s the standard we’re looking to set at Axiom Hospitality.

We are now looking for a Digital Strategy Director to bring greater structure, stronger performance, and clearer ownership to digital across our portfolio.

This role leads the digital and e-commerce agenda across the business - setting direction, sharpening reporting, driving agency performance, and ensuring our hotels are getting more from digital at every level. Working closely with Commercial, Revenue, Marketing, and Brand teams, it sits at the centre of how digital performance is understood, challenged, and improved across the group.

Ownership of performance is central to the role, including establishing a clear and consistent reporting framework across all hotels and agencies, with full visibility of results and alignment to business priorities and owner expectations.

This role combines strategy with delivery, requiring someone comfortable getting into the detail and ensuring activity is delivering the right results.

As the organisation’s digital expert, it brings a more considered, more challenging approach to digital, raising standards and embedding it properly into commercial decision-making.

 

Benefits

• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B
• 33 days holiday per annum 
• Discounts across retail, restaurants, events and more through our benefits & rewards portal
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay
• Yearly complimentary Axiom Xcape stayover after one year of service
• A growing team with great training, progression, and promotion opportunities
• Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire
• Free meals while on shift
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

Key Responsibilities & Impact

• Define and deliver a commercially driven digital marketing strategy across the portfolio, aligned with group and hotel priorities.
• Drive demand, optimise performance, and strengthen market positioning across all properties.
• Own and manage digital marketing budgets, ensuring effective allocation and strong return on investment.
• Plan and deliver integrated campaigns across channels, ensuring consistency and impact.
• Drive performance across e-commerce, paid media, SEO and GEO, working closely with agencies and internal teams to continuously improve results.
• Enhance website performance and overall digital presence, ensuring consistency in brand, content, and user experience.
• Provide clear direction on digital content, copy, and creative.
• Own and lead agency relationships, setting expectations, challenging performance, and driving accountability for results.
• Establish and maintain a consistent reporting framework across all agencies and hotels.
• Produce clear, commercially focused reporting for senior stakeholders and hotel owners.
• Identify underperformance and take action to improve outcomes.
• Work closely with senior leadership and on-property teams to align digital activity with wider business goals.
• Develop and own digital performance reporting and improvement plans across the portfolio.
•  Act as the digital marketing expert across the business, supporting teams to drive stronger performance.

 

Profile & Expertise

• A strong blend of strategic thinking, commercial awareness, and hands-on delivery.
• Proven experience in digital strategy, digital marketing, or e-commerce, ideally within hospitality, travel, lifestyle, or multi-site environments.
• Experience managing agency relationships and significant digital marketing budgets, with a clear focus on performance and return.
• Comfortable operating at a senior level, including working with Executive and C-Suite stakeholders.
• Experience managing multiple locations with differing commercial priorities.
• Strong understanding of digital content, copywriting, and creative development, with the ability to review, guide, and produce content where required.
• Able to balance strategic thinking with a hands-on, delivery-focused approach.
• Highly organised, detail-focused, and comfortable managing multiple priorities in a fast-paced environment.
• A confident communicator and relationship builder, comfortable challenging thinking and driving better outcomes across the business.

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

 

Opportunities for all

At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco-label certification.

Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.