Marketing & Events Manager

The Hotel Indigo, London, Clerkenwell is a new build hotel in the design led Clerkenwell area of London. The hotel will be 168 guestrooms incorporating Architect and Goldsmith rooms alongside Clockmaker suites. The rooms' design have a link with industries that have a local connection. The hotel will have an all day dining restaurant, a lobby bar and it is connected to a traditional grade 2 listed pub named the Hat and Feathers which sits proudly on the corner of Goswell and Clerkenwell Roads.

We are looking for a strategic, creative, and results-driven Marketing & Events Manager to lead and execute marketing initiatives that drive brand awareness, guest engagement, and revenue growth. In this role, you will develop and implement marketing strategies across multiple channels while ensuring alignment with business objectives.

What we offer

• £45,000 per annum
• Permanent, full-time contract (40hrs per week)

Benefits

• Worldwide employee discounts at IHG Hotels;
• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B;
• 28 days holiday, including bank holidays, increasing yearly to 33 days;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at 250 per successful hire;
• Free meals while on shift;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

Your role

We are dedicated to delivering exceptional guest experiences and establishing a strong market presence. The Marketing Manager will lead the end-to-end marketing strategy for a single London hotel, driving brand awareness, revenue, and local relevance through integrated campaigns and compelling storytelling. This role is responsible for building strong community outreach initiatives and local partnerships, developing and delivering a dynamic events calendar, and managing the hotel’s website and online channels to ensure accuracy, performance, and brand consistency. The Marketing Manager will oversee content creation and marketing collateral design across digital and print, manage social media channels with a clear tone of voice and engagement strategy, and plan and activate seasonal and tactical marketing campaigns. Acting as brand guardian, they will ensure all communications, partnerships, and guest-facing touchpoints align with brand standards while remaining authentic to the local London market. The ideal candidate will have strong communication skills and be a confident brand ambassador for the hotel, meticulously following brand guidelines. They will be able to show evidence of strong creativity and have a keen eye for detail. The candidate will demonstrate strong proactivity and forward-thinking, and the ability to juggle multiple projects in a fast-paced environment.

Responsibilities will include but are not limited to:

• Drive hotel’s full Marketing Strategy and Local Events Calendar
• Manage hotel website and restaurant and bar websites with engaging content
• Create online and printed collaterals meticulously in-line with brand standards
• Partner with local businesses and build relationships within the local community
• Manage PR agency’s media and influencer stay requests and take ownership of ensuring they are booked in with hotel team and Food & Beverage teams
• Managing digital content spend through IHG and owned channels
• Monitoring and allocating marketing budgets
• Monitoring performance of marketing campaigns, ROI and results
• Conducting research and analysing data to identify and define audiences
• Deep-dive familiarisation and research into local market, audience, and how to target
• Prepare monthly reports on Marketing activities with detailed performance statistics
• Organise and attend events and launches, supporting operations team with execution
• Understanding the wider hotel business and keeping up to date with the hotel’s commercial strategy and promotions
• Understand the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand
• Positive ‘can-do’ attitude

The core skills and experience required to succeed:

• Minimum 4 years Marketing experience in hotel or hospitality-related business.
• BA Degree in Marketing, Hospitality or Business preferred but not essential.
• Qualifications in Social Media and Digital Marketing preferred.
• Demonstrates experience of developing detailed marketing plans and campaigns including project management skills, briefing, planning and execution.
• Proven track record in brand alignment, creative campaigns and social engagement.
• Demonstrates photography and visual content skills and flair.
• Competence with design software such as Canva, InDesign and Photoshop.
• Proven track record in copywriting with examples available to be provided.
• Strong social media image and reel editing skills.
• In-depth understanding of digital marketing and performance metrics.
• Demonstrates a working knowledge of digital marketing techniques, including paid social media, application of social media channels, use of customer communication channels including email and website management. Solid understanding of development for dynamic websites and Content Management Systems.
• Confidence in leveraging partnerships and local community contacts for collaborations.
• Ability to identify specific action steps, accountabilities and timelines for workload including able to hold self-accountable for achieving results.
• Adaptability and ability to juggle multiple projects.
• Demonstrates an eye for detail and experience of delivering high quality and professional marketing creative and written content, developed both internally and through the use of appropriate agency resources.
• Gains the confidence and trust of others through their own authenticity, ethical standards and follow-through on commitments.
• Strong organisation and planning skills.
• Acts independently to improve and increase skills and knowledge.

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

Having these core skills will put you one step further to joining Axiom Hospitality and Hotel Indigo London Clerkenwell.

Opportunities for all

At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco-label certification.

Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.