Vision and Values
Crest Core Values
Care
Show we care. Treat people as individuals and pay attention to the little things that make a big difference.
Right thing
Do the right thing. Keep our promises, don't let people down, do what we believe is right even when it's not always easy.
Excellence
Aim higher. Learn how to do new things and always look for ways to progress, challenge ourselves and get better.
Show respect
Show respect for each other, our guests, the building and the business.
Team
Work better together. Build excellent working relationships, think about how our actions affect others and trust and support each other.
Crest Core Strategies
People
Great people and great service = great results. Create a culture to make every team member feel valued, engaged and appreciated, through nurturing and development.
Guest Loyalty
Ensure all guests leave with a positive perception. Offer promotions at sister hotels to cross-sell to our leisure guests.
Working Relationships
Build and maintain strong working relationships with suppliers and contractors to maintain efficiency and quality at competitive prices.
Maintenance
Instil a culture of preventative maintenance and deep cleaning programmes to ensure our hotels exceed industry standards and we protect the quality of our assets, utilising Shield.
Leadership
Great people under great leadership = great results. Nurture, lead and guide our teams through their journey with Crest to find the next generation of leaders.
Green Crest
Green crest measurement. Carbon reduction, recycle, energy efficient, sustainable and trust.
Our Service Vision
We give every guest a memorable experience, leaving with a smile on their face.