Sales Executive - North Region

Splendid Hospitality Group is one of the UKs fastest growing privately-owned hotel groups. As a family run business, people are at the very heart of its success, a place where everyone becomes parts of the Splendid family. Our vision is to create extraordinary experiences, positively impact lives, and get better every day - it’s the ‘Splendid Hospitality Way’ which is our way of looking after everybody to help them succeed, have fun and keep guests and our Splendid team members happy.

Job Description

As Sales Executive for the North Region, you will be responsible for driving rooms revenue growth by identifying and securing new business opportunities across our key sales-influenced segments: Business Transient, Business Group, and Leisure Group.

You will play a vital role in expanding our client base, uncovering new opportunities, and strengthening relationships with existing accounts to increase market share and revenue. With a focus on the York and Edinburgh markets, you’ll be proactive in developing partnerships, promoting our hotels, and growing share of wallet for Splendid Hospitality Group.

What We Offer

We want our Family Members to enjoy coming to work and provide a friendly and supportive environment for you to work in. You’ll develop personally through meeting and working with people within our corporate and hotel teams, and for those keen to develop you’ll have the opportunity to explore the business with various career options. In addition, on offer:

• Free Parking
• Apprenticeship programmes available
• Learning and Development Opportunities available through our Leadership Development Programmes
• Heavily discounted hotel stays and food & beverage discounts at all our properties
• 24/7 Employee Assistance Programme for you and your family. Giving you access to counselling services physical wellbeing & financial aid.
• Life Assurance
• 33 holiday days
• Automatic Enrolment into a workplace pension scheme

About Us

Splendid Hospitality is one of the UK’s most successful and fastest-growing hospitality groups. Our diverse and dynamic portfolio spans hotels, restaurants, and care homes across the country—from London to Edinburgh, Bristol to York.

We are proud to own and operate a collection of well-known brands and distinctive properties, including:

• The award-winning 5-star Hilton London Bankside
• The luxurious Grand Hotel in York
• The UK’s first Four Points Flex by Sheraton (Marriott), newly developed in London Euston
• Nine IHG hotels, including Holiday Inn Brentford Lock and boutique Hotel Indigos in Edinburgh and York
• Six Accor properties across the UK

Beyond hotels, we also operate 38 KFC restaurants across the Midlands and North East, and three care homes in Sussex—demonstrating our unique breadth across the hospitality and care sectors.

Driven by entrepreneurial spirit and a passion for service, we continue to grow and evolve, creating exceptional experiences for our guests, teams, and partners.

Role in our Family

The Role:

Reporting to the Director of Sales (North), you will play a key role in driving revenue growth and expanding market share across our portfolio in the North Region. This is a hands-on sales role, ideal for someone who is proactive, confident, and passionate about building strong client relationships.

Key Responsibilities:

• Business Development: Under the leadership of the DOS North, identifying, researching, and pursuing new business opportunities to increase revenue and drive market share in the North Region
• Lead Generation: Proactively generate leads through research, networking, and targeted outreach, using both existing and cold data
• Brand Partnerships: Working with brand key account team to ensure opportunities are maximised
• Local Network: Building strong relationships within the local geographic area elevating the presence of the SHG properties across multiple sectors – construction, rail, public sector, education, sports, entertainment, non accommodation venues etc etc
• Building relationships: Researching, identifying and building relationships with corporate clients, travel management agents, group agents and leisure partners where appropriate
• Marketing / Promotions: Devising and communicating regular SHG promotions and subsequently driving awareness on behalf of the SHG portfolio
• Cross Sell: Deliver £25k pro rata revenue into other SHG properties throughout the UK
• Market & Competitor Analysis: Staying up to date with industry trends, competitors, and market changes to identify new opportunities
• Sales Target Achievement: Meeting sales influenced segment targets and KPIs related to new business acquisition and revenue growth.
• Reporting & Analysis: Tracking all customer communication and subsequently sales performance, using Salesforce

About You:

We’re looking for someone who brings energy, confidence, and curiosity to the role. You will be proactive in finding opportunities and thrive in building relationships from scratch.

• A confident communicator with strong relationship-building skills
• Comfortable picking up the phone and speaking with cold leads
• Motivated by exceeding goals and targets
• A confident presenter, able to engage audiences authentically
• Proactive and naturally inquisitive, with a passion for learning sales skills
• Willing to travel for client meetings, site visits, and networking events
• Hold a full, clean UK driving licence

Desirable:

• Previous experience in the hotel sector
• Experience delivering presentations to groups or clients
• Working knowledge of Salesforce

What Happens Next

Does this role suit your skillset? Apply now, this takes seconds, you’ll just need to provide some contact details along with a CV. Next, we’ll review your details, and if successful we’ll invite you to meet one of the team to learn more about you, your experience and let us tell more about the Splendid group.

The Splendid Group is an equal opportunities employer, committed to hiring a diverse workforce and sustaining an inclusive culture.