Director of Marketing - London

We are seeking an experienced and commercially driven Director of Marketing to lead marketing strategy and activity for our three London hotels – The Marylebone, The Bloomsbury and The Kensington.

This is a pivotal senior role, responsible for developing and delivering integrated marketing campaigns that drive reach, revenue and reputation. You will play a key role in shaping brand visibility, strengthening market position and accelerating growth during an exciting period of investment and momentum.

The Team
The role sits within the Sales & Marketing team, working closely with hotel General Managers, revenue and commercial teams. You will join a collaborative, engaged and supportive culture that truly believes People Make Places.
You’ll be joining at a time of positive change, as we further refine brand positioning and significantly increase marketing, advertising and campaign presence to deliver a step change in visibility at both hotel and group level.

Key Responsibilities 

• Develop and execute a comprehensive marketing strategy aligned to commercial objectives and revenue targets.
• Deliver integrated, multi‑channel marketing campaigns that position each hotel brand distinctively while driving demand.
• Use customer insight and performance data to inform strategy, track effectiveness and optimise campaigns.
• Oversee digital marketing across paid social, search and display channels.
• Lead PR activity, including campaign concepts, press events, familiarisation trips and partnership activation.
• Work closely with Sales and Revenue teams on offers, packages and seasonal initiatives.
• Lead and maximise marketing and brand partnerships, with a strong focus on cultural institutions.
• Provide strategic oversight of social media content and channel performance.
• Manage the creation of high‑quality content across photography, video, advertising and storytelling.
• Ensure websites, collateral and marketing materials are current, compelling and on‑brand.
• Lead brand storytelling and customer journey communications from awareness through repeat stay.
• Deliver regular performance reporting and insight to stakeholders.

Leadership 

• Build strong, collaborative relationships with London hotel General Managers and senior leadership teams.
• Lead, inspire and develop a high‑performing London marketing team.
• Own team structure, resourcing, performance management and development.
• Contribute as a senior member of the wider Marketing Leadership team.
• Ensure brand integrity and consistency across all channels.
• Monitor market trends and adapt strategy to maintain competitive advantage.

About You

• Senior‑level marketing leadership experience within hospitality or luxury consumer brands.
• Proven success delivering revenue‑driving B2C marketing strategies and campaigns.
• Deep digital marketing expertise across paid and organic social, search and display.
• Experience briefing and managing high‑quality creative output.
• Strong copywriting, storytelling and brand communication skills.
• Excellent analytical capability and confidence turning insight into action.
• A collaborative, people‑focused leadership style with strong stakeholder management skills.
• Proven experience managing teams, projects and budgets.

The Perks of working for The Doyle Hotel:

• Holiday allowance increasing with length of service up to 25 days
• Free meals on duty
• 50% discount when dining with The Doyle Collection
• Discounted rates when staying in our hotels
• Training dedicated to personal development
• Cycle to work scheme
• Discounts in selected stores and online shops
• Life Insurance and Company Pension
• Complimentary uniform and dry cleaning
• One paid volunteering day per year
• Free access to the Employee Assistance Programme
• Hotel Incentives and rewards
• Staff summer parties, Christmas parties and regular team get togethers
• Refer a Friend bonus scheme

The Doyle Collection

The Doyle Collection is a carefully curated collection of eight Irish family-owned luxury and urban hotels located centrally in London, Dublin, Washington DC, Cork and Bristol. What binds our hotels together is the Doyle service ethos - a real warmth and thoughtfulness.

We are proud to say that The Doyle Collection has maintained it's listing as one of the 'Best Large Workplaces' with Great Places to Work since 2017. This accolade means that our people are part of a culture of continuous improvement, working for leaders who are committed to the working environment.

In line with the requirements of the Asylum & Immigration Act 1996, all applicants must either be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process.

Inclusion and diversity are key to us. At The Doyle Collection, where everyone is valued, and everyone is treated with fairness and respect. All our team members have the opportunity to thrive with an equal opportunities employer.