Brigadiers - Sales and Events Manager

Sales and Events Manager - Brigadiers

Salary - Up to £45,000 pa plus bonus

Schedule - Full Time

Experience - Previous experience within a similar role

Brigadiers is on the lookout for a dedicated and dynamic Sales & Events Manager to become an integral part of our team. The successful candidate will be approachable, personable and passionate about the London dining scene.

The Sales and Event Manager is a key leadership role responsible for driving proactive sales and managing all events at Brigadiers. With a focus on maximising revenue through private dining, exclusive and semi-exclusive hires, and strategic partnerships, this role requires strong commercial acumen, a well-established network in London, and a passion for delivering exceptional guest experiences. The successful candidate will be a confident communicator, a strategic thinker and a hands-on team leader.

This is a fantastic opportunity for an experienced & proactive Sales & Events professional looking for an opportunity in an award winning, critically acclaimed group.

The Restaurant

Inspired by the army mess bars of India, where military regiments go to eat, drink and socialise, Brigadiers accommodates 140 covers internally with a further 34 on an outdoor terrace. Encouraging socialising and camaraderie, live sport is shown on demand in selected rooms, whilst pool and classic card games is offered for those who wish to play while they eat and drink. The food offering focuses on different methods of Indian barbecue, utilising tandoors, charcoal grills, rotisseries, wood ovens and classic Indian smokers. The drinks offering marries together the food and social spirit of the restaurant with beer, whisky, cocktails on tap and large serves.

The role

Reporting to the Head of Sales, the Sales and Event Manager is a key leadership role responsible for driving proactive sales and managing all events. 

RESPONSIBILITIES:

SALES AND BUSINESS DEVELOPMENT
• Proactively generate new business through outreach, networking, and relationship building.
• Leverage existing London City contacts to drive exclusive and semi-exclusive hires.
• Establish and maintain strong relationships with local businesses, corporate clients, and key stakeholders.
• Develop and execute a local business strategy to increase visibility and engagement.
• Drive strategic partnerships that deliver incremental revenue and brand exposure.
• Create and implement showcase and networking events to drive business growth.
• Develop and implement a clear strategy to engage high spenders and loyal guests through personalised outreach and tailored experiences.
• Utilise the CRM database to proactively communicate with existing clients and identify upsell opportunities.
• Work with partners to deliver on-site activations, product launches, FAM trips, and special events.
• Deliver exceptional show-arounds, showcasing the full potential of each venue.
• Achieve and exceed monthly and annual sales targets through proactive activity.

EVENT MANAGEMENT
• Act as the first point of contact for key enquiries, building rapport and understanding client needs.
• Manage all confirmed events from contract to execution, ensuring seamless delivery.
• Maximise key calendar dates (e.g. sporting events) through targeted outreach and tailored packages.
• Proactively identify ways to increase spend per head (SPH) across all event types, including private dining.
• Coordinate with operational teams to ensure flawless event execution.
• Prepare accurate event documentation, contracts, and function sheets.
• Provide personable post-event follow-up to drive repeat business and client loyalty.

COMMERCIAL PERFORMANCE:
• Monitor and analyse sales data, trends, and conversion rates.
• Produce regular sales reports and forecasts for senior leadership.
• Identify and capitalise on revenue growth opportunities across both venues.
• Contribute to annual budget planning and manage departmental budgets effectively.
• Track and report on KPIs, targets, and competitor activity.
• Implement revenue maximisation strategies in collaboration with the wider sales team.

Benefits & Culture

Our team is the most important part of our business, translating our passion for genuine hospitality to our guests every day. We are proud to work with industry-leading talent and recognise the importance of offering our teams the tools, guidance and experience necessary to build confidence and grow.

We encourage you to bring your whole self to work and celebrate the skills and characteristics that make you unique. Your commitment to be kind and work hard comes with a range of benefits such as:

Treat Yourself

  • Up to 50% off dining across JKS Restaurants
  • Retail & Takeaway Discounts
  • Code App Membership

Look After Yourself

  • Discounted Gym Membership
  • Wagestream – stream your pay earlier
  • Company Donations for your involvement with Charities
  • Employee Assistance Program
  • Access to Financial Advice
  • Wedding Gift & New-born Care Package - Celebrating your big occasions

Progress Yourself

  • Access to our fantastic L&D Calendar
  • A personalised learning & development plan to develop your skills and knowledge
  • Career progression with a fast-growing, critically acclaimed restaurant group.

Be Yourself

  • Additional holiday for every year with us (rising to 33 days)
  • Employee referral scheme - paying up to £600 per referral
  • Staff parties & long service awards

The Group

JKS Restaurants was founded by siblings Jyotin, Karam, and Sunaina Sethi in November 2008. Since its inception, the group has received critical acclaim and industry recognition, including 8 Michelin stars, 6 Michelin Bib Gourmands, a restaurant ranked among the World’s 100 Best Restaurants, and a spot in the Sunday Times Best 100 Places to Work 2025.

The JKS portfolio currently features Michelin-starred restaurants such as Trishna, Gymkhana, Kitchen Table, Sabor, and Legado, along with cult favourites Hoppers, Brigadiers, Berenjak, Plaza Khao Gaeng, Speedboat Bar, Bibi, and Ambassadors Clubhouse.

JKS Restaurants offers a unique opportunity to pursue a career in fine dining or to develop within trend-focused casual cuisine, with opportunities across all disciplines for those looking to advance their careers within a people-focused, collaborative hospitality group.


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