Huddersfield (Head Office)
Mamas & Papas (Head Office)
Colne Bridge Road,
Whether it’s buying that first pram, a beautiful cot, a stylish baby changing table or a little baby outfit, Mamas & Papas is the brand of choice. A brand, founded 40 years ago, that is trusted by a community of new, expectant & hopeful parents around the world.
As we embark on our exciting next phase, we are looking to continue our commercial growth, brand development & product impact, UK & globally, by recruiting a proactive MARKETING DIRECTOR & leader.
The role of Marketing Director:
Building upon our already solid brand foundations, you will compose & orchestrate a collective marketing plan across product, brand, content & communication.
Key areas of focus being the product & content marketing strategies across all channels where we can reach further, such as through social media incl. YouTube, Pinterest, TikTok with brand & product video campaigns. Innovatively maximising our omni-channel commercial impact by identifying a clear consumer need, from a clear consumer perspective.
Another key focus area being to develop, lead, & gain a marketing alignment on the company’s go-to-market (GTM) strategies. Analysing the multi-variant markets & channels, implementing commercial marketing strategies across market launch, penetration & sustainable growth, to drive continued UK & International expansion, including DTC, wholesale, franchise & licensed.
As Marketing Director & active member of our senior leadership team, you will work hand in hand in building senior stakeholder & departmental partnerships to achieve the collective goals of the business as a vital part of this exciting next phase of our journey.
Are you a Marketing Director or CMO, proven across consumer product and brand marketing? Have you successfully established and launched brand & product marketing strategies, UK & Internationally? Can you communicate & collaborate cross-functionally, developing teams, business insights and a culture of innovation?
Then if so, and you’re not afraid to try new things, taking ownership as you do what you say in driving results and wining as a team, then simply click through to apply.
It would be great to hear from you and in discussing further.
We at Mamas & Papas are committed to championing people of all cultures, ethnicities and gender preferences, celebrating diversity in all its forms through our campaigns, recruitment and our actions. We strongly believe in the power of inclusivity to help us all move forward in life together.
Significant total remuneration.