B2B Commercial Manager

Lead the growth of one of the UK’s most respected Spanish food brands.

At Brindisa, we are passionate about bringing exceptional Spanish food to the UK. We work with outstanding producers across Spain to supply speciality retailers, foodservice businesses and distributors with products that celebrate authentic Spanish gastronomy.

We are now looking for an experienced B2B Commercial Manager to lead our commercial sales function and drive growth across our wholesale, foodservice, retail and distributor channels.

This is a senior commercial leadership role combining strategy, sales leadership and hands-on business development, working closely with the Chief Commercial Officer to expand our market presence and deliver sustainable revenue and margin growth.

Why This Role Matters

This role sits at the heart of Brindisa’s commercial growth strategy.

You will lead the B2B sales team, strengthen key customer partnerships and identify new opportunities to grow the distribution and impact of our product portfolio across the UK.

You will also play a critical role in developing a high-performing sales culture and ensuring Brindisa continues to be a trusted partner for exceptional Spanish food.

Key Responsibilities

Commercial Strategy & Sales Leadership

Develop and deliver Brindisa’s B2B commercial strategy aligned with business growth objectives

Own revenue and margin targets across wholesale, foodservice, retail and distributor channels

Translate strategy into clear sales priorities, targets and action plans for the sales team

Monitor performance and identify opportunities to maximise growth

 

Sales Growth & Business Development

Lead the development and execution of effective sales strategies

Identify and pursue new business opportunities across sectors and markets

Support key negotiations and ensure strong commercial agreements

Represent Brindisa at industry events and trade shows

 

Key Account Management

Provide leadership for strategic B2B account management

Support Account Managers in building long-term commercial partnerships

Develop customer growth plans to increase distribution and account value

Maintain senior-level relationships with key strategic customers

Data, Insight & Commercial Performance

Ensure strong pipeline visibility and CRM management

Analyse sales data to drive better pricing, promotions and distribution

Contribute to commercial forecasting, budgeting and performance tracking

Team Leadership

Lead, motivate and develop a high-performing B2B sales team

Create a culture of accountability, collaboration and continuous improvement

Provide coaching, mentoring and clear performance expectations

 

About You

We’re looking for a commercially driven leader who combines strategic thinking with hands-on sales execution.

 

Essential experience

Strong experience in B2B sales leadership or commercial management

Proven track record delivering revenue growth and leading sales teams

Excellent relationship-building, negotiation and influencing skills

Strong commercial and financial awareness

Analytical mindset with the ability to turn data into action

 

Desirable

Experience in FMCG, speciality food, foodservice or wholesale distribution

Knowledge of premium food brands or Spanish gastronomy

Experience using CRM and ERP systems

 

Personal Attributes

Commercially driven and results-focused

Inspirational leader who motivates teams to achieve ambitious goals

Strategic thinker who can translate vision into action

Collaborative and solutions-focused

Passionate about great food and Spanish gastronomy

Salary & Benefits

£65,000 - £75,000 (DOE) plus Bonus

Here at Brindisa we are proud of our excellent reputation within the community as a provider of the finest products that Spain has to offer. In addition, we are committed to providing a working environment in which everyone feels respected, appreciated and valued. To this aim we offer a wide range of benefits which you’ll find provide some nice little extras! 

A full list of benefits is available, and includes Company Pension, Holiday (20 days plus 8 bank holidays), Staff Discount off products and at our sister restaurant Brindisa Kitchen among many other benefits.

Join Us

This is a fantastic opportunity to shape the future growth of a highly respected premium food brand, working with an exceptional product portfolio and a passionate team.

If you’re excited about building commercial success in the speciality food sector, we’d love to hear from you.