Privacy Policy

Introduction

Patisserie Valerie (“we”, “us”, “our”) are committed to protecting and respecting your personal data. We take the privacy of our guests, customers, job applicants and any other individuals with whom we engage very seriously.

We want to share with you how we treat personal data that we receive about you. We only collect personal data about you if you choose to provide information to us when you opt in or show interest in receiving updates from Patisserie Valerie, or when you apply for a job vacancy.

This Privacy Notice (together with our Terms of Use and any other documents referred to in it) explains in detail the types of personal data we may collect about you when you interact with us and how we use, store and keep safe your data. It also details your rights and how you can stop the use of your personal data.

For the purpose of the relevant data protection legislation, which includes the General Data Protection Regulation (GDPR) the data controller is Patisserie Valerie, 146 156 Sarehole Road, Birmingham, B28 8DT

The legal framework we rely on

The law on data protection sets out several different reasons for which a company may collect and process your personal data, including:

In some limited circumstances, we may also need to collect and process special category personal data about you. We will only do so based on your explicit consent or where there is specific legal basis for doing so.

When do we collect your personal data?

The occasions on which we collect your data include, but are not limited to:

What personal data do we collect?

The personal data which we may collect depends upon the means by which you choose to engage with Patisserie Valerie and the information that you choose to provide. This may include the following:

Personal data you choose to give us

Information we may collect about you

Information we receive from other sources about you

How we use your personal data?

We want to give you the best possible customer experience by combining the data we have about you to provide you with updates, offers and promotions on our products and shops that are most likely to interest you. In the case of loyalty scheme members, we’ll also offer you relevant rewards.

We will also use your personal data in the following ways:

How do we protect your personal data?

We will treat your data with the utmost care and take appropriate steps to protect it and we have defined security and privacy controls, processes and procedures to protect your data.

Our systems comply with high-standard business-grade specifications, including:

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How long will we keep your personal data?

Whenever we collect or process your personal data, we’ll keep it no longer than is necessary for the purposes for which the personal data is processed.

Your personal data will then either be deleted or destroyed.

Who do we share your personal data with?

We may share your personal data with any member of our group, as defined in section 1159 of the UK Companies Act 2006.

In certain situations, we may disclose your personal data to third parties:

We may sometimes share your personal data with selected, trusted third parties, including but not limited to:

We provide only the information to these trusted third parties that they need to perform their specific service. They are contractually bound to use your personal data that we share with them with the sole purpose of performing the services we have engaged them to provide.

We may also share your contact details with selected, trusted third parties who offer products and services that we believe may be of interest to you who will wish to contact you directly. We are careful about the amount of information that we share and consider this is in our legitimate interests, as well as those of the relevant third parties, and is not overridden by your privacy rights. You have the right to object to this.

Transfer of data outside EEA

All countries in the European Economic Area (EEA), which includes the UK, have similar standards of legal protection for your information. We may store your information on third party data centres located outside the EEA, where there is not a similar standard of data protection laws. If so, we will take steps to ensure that adequate levels of protection are applied to your information.

What are your rights over your personal data?

You are receiving relevant communications from us because you have previously consented to receiving communications from us, or you have engaged with us or shown interest in receiving updates about our products, services and job vacancies by providing such personal data to us. The data protection laws allow us to treat your previous engagement as amounting to a “soft opt-in.”

You have the right to ask us to stop sending you communications at any time if you wish, as described below.

Under the data protection laws you have the right:

If you wish to exercise any of these rights, or if you have any questions about our use of your information, please contact us Patisserie Valerie, 146 156 Sarehole Road, Birmingham, B28 8DT

You also have a right to complain to the Information Commissioner’s Office or other appropriate regulatory authority in relation to your information held by us, and how we use it.

How can you stop the use of your personal data for direct marketing?

When you provide your personal data, we give you the opportunity to choose to receive further information about our products, services and job vacancies which we believe may be of interest to you.

There are several ways that you can opt out of receiving direct marketing communications from us:

Contacting the Regulator

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests or queries you have made regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. You can contact them by calling 0303 123 1113 or by visiting their website www.ico.org.uk/concerns.

Links to other sites

You may, from time to time, receive links to and from third-party websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies, terms and conditions and we do not accept any responsibility or liability in connection with any access or use by you of these sites. Please check the policies, terms and conditions of such websites before you submit any personal data.

Status of Privacy Notice and updates

This Privacy Notice is non-contractual. We reserve the right to amend it from time to time. Amendments will be posted to our website and, where appropriate, through e-mail notification. Unless otherwise specified all such changes will take effect immediately upon posting to the website.

For the avoidance of doubt, no change to the Privacy Notice will change the content of your consent that you may have granted.

Security

Where we have given you (or where you have chosen) a password or PIN which enables you to access certain parts of our website, you are responsible for keeping this password or PIN confidential. We ask you not to share a password or PIN with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Scope of This Privacy Notice

This Privacy Notice is directed at our guests, customers, job applicants, and any external individuals with whom we engage. In relation to personal data our current and former employees are covered by separate internal documentation and operational practices, including individual employee contracts and company rules, policies, processes and procedures.

Any questions?

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions in relation to this Privacy Notice, please feel free to contact the Data Protection Coordinator:

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