Assistant Revenue Manager

39 hours per week

The Cumberland

The Cumberland Hotel is a 4-star deluxe hotel in the West End of London, just off Oxford Street. The hotel offers a combination of contemporary design throughout 1019 bedrooms, as well as meeting rooms and the modern Brasserie restaurant. The hotel also has its own destination Momentus bar, as well as a dedicated conference centre.

The Role


This is a hotel-based role, reporting directly into the onsite Hotel Revenue Manager. The overall purpose of the post-holder is to:

  • Improve revenue capture - cancellation, no show revenue and selling outside strategy (discounting), force selling last rooms available to achieve 100% occupancy.
  • Optimise data across all channels and system use, especially Opera.
  • Act as controller for business on the books - reducing risk and improving revenue materialisation


  • Taking direction from the on property revenue management leader, to execute inventory, rate, room type, and pricing strategies and actions accordingly.
  • Maximising opportunity for the hotel within the last 24/48 hours prior to date of arrival with dynamic adjustments to rate and distribution to optimise last minute revenue gains
  • Forecasting
  • Applying price strategies
  • Ensuring collection of cancellation and non arrival revenue.
  • Responsible for the validity of data and system cleanliness within revenue management systems
  • Opera - ensuring rates are loaded correctly and bookable, auditing frequently and improving system cleanliness.
  • Data optimisation across all channels, owned and third party
  • Revenue optimisation of ancillary spend - inclusive meals and premium room types.
  • Management of allocations and materialisation reporting under performance to revenue management leader
  • Management of meal plan allocations in Opera, auditing frequently.
  • Apply overbooking strategies set by revenue management leader and measured by optimum maximum occupancies when possible
  • Executing demand generation strategies as defined by the revenue management leader
  • Enabling rate overrides are reviewed against defined strategy daily and challenged
  • Group contract management - minimising risk and managing wash.
  • Approval and management of Friends & Family and travel agency requests


  • Ensure that you understand and demonstrate the company’s core values of; Be Passionate, Be Progressive, Do the right thing
  • Establish and promote good internal relationships within your team and ensure you treat all our customers and colleagues with care and consideration
  • Ensure that you understand and adhere to Company’s brand and service standards
  • Engage with the continuous process of training and development including your role in the completion of Reviews; one-to-ones and Performance appraisals
  • Complete and comply with all relevant training (including Company policies, Company procedures and policies specific to your place of work). These include, but are not limited to; Health & Safety, Fire, COSHH, Food Safety and Licensing, Fire Procedures, Bomb Procedure and Premises Licensing arrangements. Training may take place via the Company e-learning system or by other means.

What we look for


  • Analytical with an eye for data trends and detail
  • Ability to plan, prioritise and multitask
  • Understanding of internal and external customer needs
  • Sound commercial outlook - both revenue and sales focussed
  • Passion and humility to learn and develop


  • At least 2 years experience in a similar hotel revenue management or reservations role in full service 4 and 5 star properties
  • Thorough knowledge of Opera PMS, Opera Reservation Services and Sales & Catering
  • Previous experience in using a channel management system - EZ Yield, Rate Tiger, Siteminder
  • Basic understanding of hotel distributions systems - EZ Yield, Rate Tiger, Siteminder
  • Highly numerate (Maths grade C or higher at GCSE or equivalent)

What's in it for you?

  • Competitive starting salary and Holiday entitlement
  • Discounted hotel rates for yourself and your family across the Guoman and Thistle group
  • A huge range of online benefits which allows you to claim discounts and cash back with thousands of different retailers and service providers
  • The opportunity to work within an organisation committed to personal and career development
  • Pension and Healthcare schemes
  • Uniform (where applicable) and meals on duty