Head of Marketing - TOPSHOP (Mat Cover)

Working Here

Meetings, mood boards and strategy - it's all in a day's work here at head office. No time to sit back on our heels, this is the hub that powers everything we do. From fashion-forward designers to in-the-know buyers, our team at Topshop Topman HQ is unrivalled for talent. It's fast-paced, exciting and the perfect place to build a career in fashion. Join any part of the business, from Marketing to Finance, and you will shape the future of the most directional brands on the high-street.

The Job

Key Accountabilities:

  • Works with the Marketing Director and Head of PR to determine key positioning and focus for the Brand in terms of its global marketing stance.
  • Supports in development of, implements and maintains the strategic marketing plan for the Brand, ensuring that key elements of the brand strategy are incorporated and integrated.
  • Works with Marketing Director and Creative Director to ensure that brand integrity is maintained and built upon through the right collaborations and innovative projects. To develop creative visual communication, ideas and graphics to support the Brand strategy.
  • Supports the Head of E-Commerce in the future development and growth of Topshop.com and maximises the potential of on-line marketing.
  • Develops the brand and builds market position through new media channels as appropriate.
  • Champions the customer and supports / has oversight the customer experience end to end.
  • Lead and influence key stakeholders (buying, creative, ecommerce) within Topshop and the wider Group to deliver fully integrated campaigns across all channels which are aligned to the brand's identity.
  • Manages internal Group interfaces that support Brand marketing activity, including PR, Special Events, and Card Marketing, to ensure consistent Brand communication.
  • Develops appropriate tactical marketing activity within the season.
  • Consistently evaluates and monitors the impact of all marketing activity to ensure it is both relevant and cost effective.
  • Upholds and promotes the brand essence in head office and all other areas of the business.
  • Lead and develop the Marketing team, ensuring they understand and are bought into the brand strategy and vision.
  • Plans and controls the Marketing budget.

Must Haves

Key Personal Skills:

  • Combines an innovative approach with commercial ideas.
  • Excellent understanding of marketing concepts and proven track record in practical and successful application.
  • Strong commercial understanding of fashion retail.
  • Capacity to build strong working relationships – both internally and externally.
  • Experience of operating in a dynamic, constantly evolving environment.
  • Excellent interpersonal and presentation skills.
  • Enthusiasm, energy and determination to achieve results.
  • Confidence to influence and present ideas at all levels within the company, including the CEO and owner.
  • Strong analytical skills.
  • Strong personal gravitas and confident at all levels and across multiple functions.
  • A leader who pro-actively seeks, identifies and develops new opportunities.
  • Ability to cope under pressure
  • Genuine desire to challenge the status quo and constantly drive for personal and brand development

Added Extras

From bonus schemes to season ticket loans, that make your commute a little easier, we offer a range benefits here at head office. We make the most out of our staff discount across The Arcadia Group and a range of brands externally.

As well as this we have lots of exciting things that happen throughout the year, to say a big thanks for all the hard work our great teams put in.