Our Global Vision is to be the world’s fashion authorities. Endorsed by opinion formers and accessible to everyone, we are authentic British Brands with world-class standards. Fashion insiders that constantly innovate through a brave and irreverent approach; providing fashion leadership to style-minded individuals.
We have an exciting opportunity to join the TOPSHOP TOPMAN digital team as a Search Lead.
Manage day to day relationship with Paid Search and SEO agencies with a focus on continued optimization and growth from two of our most important digital marketing channels on a global scale
Understand and interpret data from various Search analytics tools such as DoubleClick, Adwords, and Google Analytics in order to discover new insights and opportunities to improve performance
Work cross functionally with the wider Digital Marketing team, Trading team and Production team to ensure key events are supported in the most appropriate way through Search marketing
Work with our Paid Search Agency and Google to continually innovate our Search Marketing and take advantage of the latest tools and functionality available in order to stay ahead of the competition
Continuous prioritisation of search projects and tasks to ensure we are focused on delivering the most amount of value in the most efficient way
Weekly, Monthly and Quarterly reporting and reviews to help understand performance compared to budget and forecast as well as key insights and learning’s
Setting budgets and forecasts to demonstrate the expectation and ambition of Search Marketing
Performing regular reviews of the competitive landscape to understand opportunities and risks
Passion for the TOPSHOP TOPMAN Brands and strong customer knowledge
Minimum 2 years relevant Search experience (agency or in-house)
Extensive knowledge of paid search optimisation and marketing techniques
Experience working with key analytic tools; Google Adwords, Google Analytics, Hitwise etc
The ability to shift focus to business priorities as needed and excited by change
Strong experience in setting clear departmental targets and goals
Excellent communication skills with good written and spoken English
Confident to work with people across all levels of the business and liaise with external contacts
Enjoy working in a fast-paced, challenging environment
A proven ability to work quickly and efficiently with accuracy and attention to detail
Be a team player with excellent interpersonal skills
Highly organised, self-motivated with lots of initiative and innovative, ground breaking ideas
From bonus schemes to season ticket loans, that make your commute a little easier, we offer a range benefits here at head office. We make the most out of our staff discount across The Arcadia Group and a range of brands externally.
As well as this we have lots of exciting things that happen throughout the year, to say a big thanks for all the hard work our great teams put in.