IBML is the specialist brand licensing division responsible for the ever-expanding brand portfolio of Sports Direct International PLC.

At IBML we use an integrated approach to the management of our brands ensuring ongoing investement and consistency throughout the world. We believe that building a committed network of specialist licensees and distribution partners is key to the global success of each brand. Whether it is the iconic style of Lonsdale, the sporting heritage of Dunlop and Slazenger or the authenticity of Everlast our brands have something special for every market.

We have established offices in New York, Hong Kong and London as well as our Headquarters in Shirebrook (UK) to enhance our global coverage. We believe this network is key to developing successful long-term relationships with our licensing partners.

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